Who We Are

We believe that insurance should be personal, a human transaction based on trust. Our clients trust us to be their advisors and to get them the best coverage at affordable prices. We strive to provide our clients with the best customer service and we believe that communication is the key to achieving this goal. The timely transfer of information to and from our partners and clients is a cornerstone of our business and of our success.

Our team is comprised of top-notch brokers who average over 17 years of industry experience, 60 years of technical and industry training annually, and hold a number of certifications appropriate to their positions including CPCU, CISR, CIC and ARM among others.

We specialize in insurance for wholesale and distribution; commercial business; behavioral healthcare, nonprofits and social services; staffing; technology; manufacturing; healthcare; and trucking

Our Story


NSM Insurance Group was founded in 1990 by Geof McKernan as a commercial property and casualty insurance brokerage firm. After finding that some clients required specialized insurance products to meet the unique needs of their industries, McKernan began exploring the program administration space. He started to manage programs that offered tailored insurance solutions for niche industries that were underserved in the insurance marketplace.

Although the company has become a leading MGA, it still offers the retail brokerage services that it was built upon. Now known as NSM Insurance Brokers, our retail operation has a full staff of insurance brokers who work with more than 1,000 clients in a variety of industries.

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Distinguished by Our People

Meet Our Team

NSM Insurance Brokers is distinguished by its people. We are licensed P&C agents with strong industry credentials and technical skills. Our team averages 17 years industry experience and over 60 hours of technical and industry training annually. In addition, our team members also have many individual certifications appropriate for their position which may include CPCU, CISR, CIC, ARM and others.